Sample Email - Essential Business

Use this template if your community allows bike shops to remain open as an essential business.

NOTE: Despite local ordinances, some consumers may respond negatively to businesses that claim "essential" status. Please use your best judgement when refining this text and choosing to send.


Find us for essential cycling service & supplies


Dear valued customer,

I hope you are staying well. Local officials agree that the service we provide as a bicycle repair and support resource is an essential one, and we are committed to continuing to serve our customers in a safe and responsible manner.

Local guidelines accommodate for bike shops to remain open.

[insert quoted text about local allowances for bike shops being essential]

We want you to have access to cycling essentials or utilize our repair services while also adhering to new social distancing guidelines.

Along with enhanced sanitation measures and limiting the number of customers in our store at any given time, we offer several options for you to conduct business.

  • Order online for home delivery
  • Order online for contactless curbside pickup
  • Schedule a private in-store or virtual consultation on our website
  • Schedule a bicycle repair on our website

All employees working right now are doing so on a voluntary basis. Anyone feeling sick is told to stay home and anyone exposed to a confirmed case of COVID-19 is also told to stay home.

We are grateful that bike shops are considered an essential business, allowing us to continue to serve you when you need us most.

We appreciate your patience and look forward to continuing to provide you with cycling essentials to stay active and able to perform daily activities by bike.

Thank you for your choice to support our small business.