Install Meta Pixel on Your Site

Generate Your Meta Pixel Code

• Navigate to your Meta Events Manager.
• Click "Connect data" and select "Web".
• Click "Connect".
• Enter a name for your pixel, then click "Create pixel".
  • This creates a new ID, viewable in Events Manager.
• Copy the pixel code.

Install Your Meta Pixel Code

• Navigate in Workstand Admin to Settings > Marketing > Custom Tags.
• Expand the "Advanced Settings" section by clicking the green plus sign.
• Paste the previously copied code into the "Additional Header Tags" section, scroll to the bottom of the page and click "Save changes."
• Click here for more information on how to set up and install the Meta Pixel.

Add Events

• Add events using the event setup tool in Meta, or by manually adding code to your website.

• Recommended Events to include in your Pixel:

• • fbq('track', 'AddPaymentInfo');
  • fbq('track', 'AddToCart');
  • fbq('track', 'InitiateCheckout');
  • fbq('track', 'Lead');
  • fbq('track', 'Purchase', {value: 0.00, currency: 'USD'});
  • fbq('track', 'ViewContent', {content_ids: ['123'], // 'REQUIRED': array of product IDscontent_type: 'product', // RECOMMENDED: Either product or product_group based on the content_ids or contents being passed.});
  • Click here for a full list of standard events.

• Monitor your results from within your Meta Events Manager.