Built for Bike Shops. Powered by Bike Data.

More than a website. A platform built for bike retail.

Founded by bike retailers, Workstand gives independent shops what they need to compete: online discovery that drives store traffic, real-time inventory that builds trust, flexible shopping options that meet customers where they are, and insights that turn browsers into buyers.

For Retailers For Brands
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Years in Bike Retail

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Active Products
RECENT WORK

Websites that look like the shops behind them.

View all Themes →
Cape Code Sea Sports
www.capecodseasports.com_ (1)
Premium Theme - Alpine

Cape Code Sea Sports

Rollin' Thunder
www.rollinthunder.ca_
Premium Theme - Lumen

Rollin' Thunder

Johnny Sprockets
www.johnnysprockets.com_
Premium Theme - Topo

Johnny Sprockets

Trailhead Cyclery
www.trailheadcycling.com_
Premium Theme - Alpine

Trailhead Cyclery

Pee Dee Bicycle Company
www.peedeebicycle.com_
Premium Theme - Cadence

Pee Dee Bicycle Company

The Path
www.thepathnb
Premium Theme - Solstice

The Path

LIBRARY AND PREMIUM CONTENT

Fresh content for your site included.

A great site is more than a collection of products. But creating that content takes time that you don't have. Our team writes and designs new guides, seasonal campaigns and landing pages for bike retail on a regular schedule, so a Workstand site keeps pace with the shop floor without anyone starting from a blank page.

Explore Premium Content →

What's New Now

Winter Ski/Snow Gear
WS_PREMIUM_SOCIAL_Snow26-post
Premium campaign

Winter Ski/Snow Gear

A seasonal campaign for shops that carry skis, boards and apparel, with promotion for tuning, boot fitting and rental services.

Electric Bike Guide & FAQ
WS_EMAIL_ElectricBikeGuide26-660-Trek
Premium campaign

Electric Bike Guide & FAQ

A seasonal campaign for shops that carry skis, boards and apparel, with promotion for tuning, boot fitting and rental services.

Bike Buying Guide
WS_PREMIUM_EMAIL_BikeBuyingGuide26-660
Premium campaign

Bike Buying Guide

A guide that helps customers match a bike to their lifestyle, with suggested accessories and pro tips for every rider.

A website is the output. The data is the product.

General website platforms are built for everyone. That means you spend weeks loading products, chasing down specs, manually entering pricing, and hoping your supplier connections actually work.

Workstand is built only for bike shops. Every listed product — from complete bikes to small parts — arrives with specs, manufacturer images, pricing, and real-time supplier availability, maintained automatically.

You're not starting from scratch. You're starting from ready.

Complete Cycling Product Catalog

SKUs, specs, images, and categories from day-one.

800+ Live Brand and Supplier Connections

Real-time pricing and availability from your actual distributors.

MAP Protection, Enabled Automatically

No manual rules to set.

In-Store & Ecommerce on One System

In-store and online inventory stay in sync automatically.

Trusted by over 1,200 bike shops. Partners with over 800 brands

Pro Bike and Run Logo
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Summit-Bicycles-Logo
SEB_logo_color
se-logo-row-360blk-Trek
se-logo-row-360blk-Specialized
se-logo-row-360blk-Giant
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Real brand inventory. Real-time availability. No manual data entry.

Pricing and packages aligned with the needs of bike retail.

All packages are month-to-month. A true partner doesn't lock you in to contracts.
Add ecommerce from the start or grow as you go. 

Standard With Ecommerce + $99/mo

Core

Get found online with your live in-stock bike catalog. Great for shops building their digital presence.

$99 $198 /mo
  • POS Sync
  • In-Store Bike Catalog
  • Limited Theme Access
  • Limited Support Access to Help Center & Video Library
  • Multi-Location
  • SMS Messaging
  • Drop Shipping
  • CC Processing 3.3% With Ecommerce Enabled
See all Features
MOST POPULAR

Plus

Deeper catalog, standard support, and the tools to compete seriously in your local market.

$299 $398 /mo
  • POS Sync
  • Expanded Catalog Adds in-stock parts & accessories to the bike catalog.
  • Expanded Theme Access
  • Email Support Response within 48 hours
  • Multi Location Add-on for $49/mo
  • SMS Messaging
  • Drop Shipping
  • CC Processing 3.3% With Ecommerce Enabled
See all Features

Pro

The full power of the Workstand platform. Built for high-volume and multi-location shops.

$659 $659 /mo
  • POS Sync
  • Full Catalog & Warehouse Items
  • Full Theme Access
  • Priority Support
  • Multi-Location Add-on for $49/mo
  • SMS Messaging
  • Drop Shipping
  • CC Processing 3.1%
See all Features

Plus a full suite of marketing and consulting services

Custom Web Design

Custom-built, brand-matched storefronts

Custom Web Design

Marketing & Maintenance

Ongoing content and campaign support

Marketing & Maintenance

Google Ads Management

Paid search managed by cycling-industry pros

Google Ads Management

Advisory Services

Strategic consulting for retail growth

Advisory Services

Built with retailers. Trusted by retailers.

"The team had our new website and web store up and running in five days! Since then we’ve been serving our community with online sales and have kept the cash flow rolling. We see how this will be a permanent fixture for our business. Best service you can imagine!"
Lester Binegar
University Bicycles
"The Workstand platform integrates beautifully with what we do in store complimenting the brick and mortar way of doing things that we all love. They have great advice on how to transition into the world of ecommerce."
Chris Cousineau
Sweet Pete’s Bike Shop
"We have seen significant sales growth. We grew by 145% in online sales. Since we dedicated someone full time to the website we have grown 400% compared to the same 3 month period of the previous year."
Deanna Dolce
Wheel Sport Bicycles
"Buy Local Now brings sales. We sold a $300 pair of shoes the other day with Buy Local Now. I don't think we could have got the sale without it."
Jeanette Thorpe
Bike World
"We get more orders every week with Supplier Sync. Just today we got an order for an item we didn’t have in the store yet was available from our 'warehouse' suppliers."
Charlie McCorkell
Bicycle Habitat
“Our Workstand website helps expedite the sales process in our store. Our customers know what they want when they walk in to see us and that greatly reduces the time needed by our sales staff.”
Melinda Bickel
Bickel's Cycling & Fitness
"The more services we started using, the better things started going for our website. We started with just the website, then took the next step, and it's all working. In our first full year of ownership we grew website sales more than 300% over the prior year, and this year we're on pace to more than double that again."
Junaid Kahn
Bicycle Chain

Bike Nerds & Nerd Nerds

Workstand was founded by bike retailers and is staffed by folks with actual retail experience. Between owning shops, building wheels, stocking shelves, and helping customers, over half of us have been directly in your shoes… And all of us think about bike retail more than is probably healthy.
2025 Workstand Retreat Group2

Ready to see what Workstand can do?

Join over 1,200 bike shops already using Workstand to compete, grow, and stay independent.