Marketing Services

Bike shop marketing run by bike shop people.

Workstand has an in-house marketing team that works only with independent bike retailers. We build websites, run Google Ads, send email, manage social, and keep your site current, so you can spend more time on the shop floor instead of in front of a screen.

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One team for everything your shop needs online.

Most shops end up stitching together a web designer, a freelance ad manager, and whoever on staff has a few spare minutes for social media. Workstand brings all of it under one roof, and that roof was built by cyclists and former shop staff who understand your season, your suppliers, and your margins. Because our team already knows the bike industry, you spend less time explaining and more time seeing results. You can hire us for a single project when you need a hand, or add our team to yours every month.

Built for bike retail.

Every campaign, email, and page we build draws on decades of work with independent shops. Our marketing reflects the products you carry and the customers you serve.

Two ways to work with us.

Pick individual services when you have a specific need, or choose a monthly subscription when you want ongoing help without the cost of a full-time hire.

Ala Carte Services

Partner with us for the project you need.

When you have one project in mind, our team can take it from idea to finished work without a long commitment. Choose a service below to see how it works and what it costs.

Google Ads

Google Ads

Google Search, Shopping, and local product ads managed end to end by our Google-certified team.

Google Ads
Youtube Ads

Youtube Ads

Video campaigns that put your shop in front of local riders on YouTube.

Youtube Ads
Social Media Management

Social Media Management

We plan, design, and post so your feed stays active and on-brand through every season.

Social Media Management
SEO

Search Engine Optimization

On-site SEO that helps local riders find your shop when they search or use AI.

Search Engine Optimization
Email Marketing

Email Marketing

Regular campaigns that promote categories, announce sales and events, and keep your shop top of mind.

Email Marketing
Email Automation

Email Marketing Automation

Pre-built, personalized post-purchase email tracks that send service reminders and bring buyers back.

Email Marketing Automation
Web Design

Custom Website Design

A fully custom storefront designed around your brand and built for bike retail by our team.

Custom Website Design
Graphic Design

Graphic Design

Designers on call for whatever you need, from a sale banner to in-store signage.

Graphic Design
Content Packages

Premium Content Packages

Ready-to-run campaigns with a landing page, homepage graphic, and matching email and social content.

Premium Content Packages
Marketing Packages

Add a marketing team to your shop every month.

If you would rather not manage any of this yourself, our subscription packages give you an expert team on a predictable monthly budget. Each plan builds on the one before it, so you can start with the essentials and step up as your shop grows. All plans are month to month, because a real partner does not lock you into a contract.

Core Maintenance

For merchants on our Core website package, this service puts your site in professional hands. Your online presence stays relevant and reliable while you stay focused on the sales floor.

$79 /mo
  • Dedicated Account Coordinator
  • POS Sync Maintenance
  • Seasonal Homepage Merchandising
  • Accessibility Maintenance
Start Today

Maintenance

We keep your site accurate, up-to-date, and ready to sell. We'll refresh your homepage every season, so whether riders are searching for a new bike or seasonal gear, your storefront is always current.

$159 /mo
  • Includes Core Maint. plus:
  • Monthly Homepage Merchandising
  • Ecommerce Success Setup
  • Catalog Maintenance
  • Location Maintenance
  • Supplier Integration Maintenance
  • Graphics for Email Marketing and Social Media
  • Advanced Site Traffic and Online Sales Report
Start Today

Marketing

We make adding an expert marketing manager to your team easy and affordable. This fractional marketing service is tailored to your business, with expert guidance on connecting with current and new customers.

$359 /user/mo
  • Includes Maint. services plus:
  • Monthly Strategy Meeting
  • Search Engine Optimization (SEO)
  • Generative Engine Optimization (GEO)
  • Premium Marketing Campaigns
  • Conversion Rate Optimization
  • Social Media Review
  • Website Content Updates
Start Today

Partner

You get a dedicated marketing account coordinator and support representative, plus a weekly meeting to review what's working and plan ahead. The closest thing to having us behind the counter with you.

$500 /mo
  • Includes Marketing services plus:
  • Dedicated Support Representative
  • Weekly Strategy and Support Meeting
  • Priority Support Response
Start Today
"The team had our new website and web store up and running in five days! Since then we’ve been serving our community with online sales and have kept the cash flow rolling. We see how this will be a permanent fixture for our business. Best service you can imagine!"
Lester Binegar
University Bicycles
"The Workstand platform integrates beautifully with what we do in store complimenting the brick and mortar way of doing things that we all love. They have great advice on how to transition into the world of ecommerce."
Chris Cousineau
Sweet Pete’s Bike Shop
"We have seen significant sales growth. We grew by 145% in online sales. Since we dedicated someone full time to the website we have grown 400% compared to the same 3 month period of the previous year."
Deanna Dolce
Wheel Sport Bicycles
"Buy Local Now brings sales. We sold a $300 pair of shoes the other day with Buy Local Now. I don't think we could have got the sale without it."
Jeanette Thorpe
Bike World
"We get more orders every week with Supplier Sync. Just today we got an order for an item we didn’t have in the store yet was available from our 'warehouse' suppliers."
Charlie McCorkell
Bicycle Habitat
“Our Workstand website helps expedite the sales process in our store. Our customers know what they want when they walk in to see us and that greatly reduces the time needed by our sales staff.”
Melinda Bickel
Bickel's Cycling & Fitness
"The more services we started using, the better things started going for our website. We started with just the website, then took the next step, and it's all working. In our first full year of ownership we grew website sales more than 300% over the prior year, and this year we're on pace to more than double that again."
Junaid Khan
Bicycle Chain

Let's talk about your shop.

Tell us where your shop is today and what you want more of, whether that is local traffic, online orders, or simply time back in your week, and we will point you to the service or plan that fits. There is no cost and no obligation.

Questions shop owners ask us:

Do I have to be a Workstand website customer to use your marketing services?

No. Many services, including Google Ads management, are available to bike shops that are not on the Workstand platform. A consultation will confirm what applies to your setup.

What is the difference between the ala carte services and the subscription plans?

Ala carte services are one-time or single-focus projects you hire us for as needed. The subscription plans put our team on your business every month for a fixed price, which usually costs far less than hiring in-house.

Can I change or cancel my plan?

Yes. All subscription plans are month to month. You can move up or down as your shop's needs change.

How much of the work do you handle?

On the subscription plans, our team does the work in the scope and reviews it with you. On managed services like Google Ads, your account manager sets up and runs the campaigns and meets with you regularly to go over performance.

How do I get started?

Book a free consultation. We will look at your shop, talk through your goals, and recommend the service or plan that fits.