Website marketing for bike shops

Helping you grow your business

Promote your bike shop like a pro

Workstand is more than your all-in-one commerce software. Our in-house marketing agency helps you stand out and sell more. We can help you attract new shoppers and keep your existing customers coming back again and again. Workstand offers a variety of services, conveniently packaged, at competitive prices.

See Packages



online bike shop

More Than Maintenance

Well-maintained websites perform better with shoppers and search engines.

grow your sales online & in-store

Effective Merchandising

Display products and services on your website so more shoppers find and engage with your brand.

marketing strategy specific to your shop

Successful Strategy

Coordinate and execute a marketing strategy that will create interest, drive traffic, increase sales, and showcase your business.

attracting visitors to your website

Sell Everywhere

Connect the available products in your Workstand Admin to your social profiles and Google shopping to reach more local shoppers.

Pricing & Packages



Let us maintain your website for you. We’ll keep you current with ecommerce best practices, ensure your site is accurate and up-to-date, and seasonally merchandise your homepage.

  • Ecommerce success setup

  • Catalog maintenance

  • Location maintenance

  • Supplier integration maintenance

  • POS Sync maintenance

  • Accessibility maintenance

  • Seasonal homepage merchandising

  • Google My Business profile setup and maintenance

  • Advanced site traffic and online sales report



We make adding an expert marketing manager to your team easy and affordable. Access a more complete marketing service tailored specifically to your business.

Added features include:
  • Monthly meeting to discuss your business needs
  • On-site search engine optimization
  • Navigation review and organization
  • Monthly homepage merchandising
  • Footer layout and content review
  • Internal page content review
  • Mobile-first design review
  • Conversion rate optimization
  • Social media review



Showcase your brand

Set your website apart with custom design. Like your physical bike shop, your website deserves attention to layout, merchandising, and branding. Workstand’s custom website design merges your in-store experience with ecommerce best practices to help you attract and convert more shoppers.

  • Dedicated custom website team
  • Professional headlines and copywriting
  • Effective cross linking and SEO tactics
  • SPremium design and layout
  • Custom CSS for a unique look

Sell more, more places

Proactively place your products in front of qualified buyers with Google Ads and Google Merchant Center best practices. Our team of Search Engine Marketing specialists’ sole focus is helping you sell more through Google.

  • Search Engine Optimization (SEO)
  • Google shopping ads
  • Google shopping listings
  • Dynamic search ads
  • Dynamic remarketing display ads
  • Local product listings

Stay top of mind

Leverage the customer audience you’ve built to reinforce your expertise, promote key categories, announce sales and events, and more with the top marketing services. Our experienced team will manage the process from strategy to design to campaign execution.

Keep customers coming back

Nurturing customer relationships is vital for your long-term success. That is why post-purchase email automation features are included in every Workstand ecommerce package. While you can build emails on your own, our Agency Team offers an easy path to repeat business with our premium pre-built email packages.

  • Stay engaged with bike buyers
  • Send service reminders
  • Educate electric bike buyers
  • Share places and ways to ride
  • Boost your online reputation
  • Sell more bike fits to road bike buyers