Brand & Supplier Services

Connect with local bike shops

Over 1,300 bike shops trust Workstand as their all-in-one digital solution. Nearly all major suppliers rely on us to connect their brand and products with retailers - online and in store. Our unparalleled network size and quality, along with our proven partnership, make us the most effective solution for brands to activate retailers and engage with local consumers everywhere.

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Our Supplier Services


Product Catalog

Add your product details and MSRP
for ecommerce and point of sale.

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Price Integrity

Maintain consistent pricing
and prevent accidental MAP violations.

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Partner Pages

Distribute branded product launch
and promotional content.

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Supplier Sync

Share your current pricing and availability
for ecommerce and point of sale.

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Drop Shipping

Ship from your warehouse to consumers
shopping with bike shops.

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Buy Local Now

Connect consumers on your website
with stocking local bike shops.

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Proven industry leader

Founded in 1999, we have a long history of serving the biggest suppliers, the most successful dealers, and the largest network of local bike shops. We’ve led the way with supply chain integrations - and transformed the IBD landscape by making ecommerce success a reality. We understand the channel and care about your continued success.


Best dealer network

Our clients include large multi-store regional chains and massive single store businesses, successful retailers partnered with the biggest bike brands, and mom-and-pop shops in metro areas large and small. Our ecommerce site sales consistently make up 2% of total IBD channel sales and integrate with popular POS software. Our point of sale is the most effective and affordable option available.

Online and in store

Best known for our ecommerce software that revolutionized the IBD channel, we offer much more. Point of sale, digital marketing, sales forecasting, open-to-buy planning, staff management, and supplier services. The industry’s largest and most integrated data network is the backbone of our service. Our hands-on customer service and industry expertise make us a reliable long-term partner.


More than a catalog

Integrating with Workstand means more than just sharing your product details. Our warehouse integrations let you share current pricing, availability, and drop ship capabilities. You grow your sales by helping both consumers and shops discover and order your products. Control the on-brand distribution of your marketing content and improve price integrity across the IBD network.

Connecting local shoppers

Our SEO friendly websites, mobile first shopping experience, Google Ads capabilities, and digital marketing services help keep your products and retailers effectively engaged with modern shoppers. We can even help you implement a data-driven product locator tool on your brand website.

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