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David Wert
President
David Wert brings more than two decades of experience in retail, small business, and e-commerce. His roots are firmly planted in retail—he grew up working in his family’s retail design, merchandising, and build-out business, where early exposure to Midwest small business owners sparked a lasting fascination with what makes a good business tick.
After earning a marketing degree and an MBA, David worked as a retail consultant and went on to own and operate several bicycle retail shops in the late 1990s and early 2000s. He joined Workstand 12 years ago, initially overseeing client relationships before moving into an executive for the past eight years, and ultimately stepped into the role of President in 2025.
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David Beck
Director of Development
Dave Beck is the Director of Development at Workstand, where he leads the team responsible for building and maintaining the company's ecommerce, point of sale, and cloud infrastructure. Dave got his start in the bike industry at QBP's distribution center, gaining firsthand insight into how shops operate and how much retailers depend on reliable technology.
He joined Workstand as a junior developer and has grown with the company ever since, focusing on system architecture, developer productivity, and long-term technical strategy. He holds a B.A. in Biology from the University of Minnesota Duluth and a Full-Stack Software Engineer certification from Prime Digital Academy. Dave lives on a farm in Taylors Falls, Minnesota — where a bike is still his preferred way to get around.
Lizzy Savino
Director of People and Engagement
Lizzy Savino directs the company’s people strategy and day-to-day people operations. She focuses on ensuring that past, current, and future employees feel supported, connected, and empowered to grow.
Before joining Workstand, Lizzy began her career in archives and records management before transitioning into human resources at a nonprofit organization, where she found opportunities for growth and deeper impact in the HR field.
Lizzy is based in Denver, Colorado, and outside of work, she enjoys hiking and snowboarding in Crested Butte and is known for putting up her Christmas tree on Halloween and making a “world-famous” homemade BBQ sauce.
Alex Slocum
Director of Product
Alex brings a deep understanding of bikes, shop operations, and technology to his role in leading software initiatives at Workstand. After graduating with a degree in engineering, he set off on a unique path of entrepreneurship in the IBD channel. A trained software developer, his early ventures were in helping bike shops with e-commerce solutions, before he joined the team that built an industry-leading business intelligence software for bike shops called WorkstandIQ (formerly Retail Toolkit).
Alex applies his experience to align the business and technology sides of the company to meet complex strategic objectives. He leads a team of business analysts and UI/UX experts to translate the needs of clients into high-functioning software.
Jeff Stutsman
Director of Operations
Jeff leads the Operations and Catalog teams and oversees the systems, data, and processes that keep the business running smoothly. Before joining Workstand, Jeff spent over five years in bicycle and outdoor retail. Before that, he spent a decade in commercial construction project management, an experience that shaped his systems-oriented, execution-focused approach.
Based in Colorado, Jeff is an avid bikepacker and gravel rider, often exploring the Southwest and the foothills near his home. Jeff also serves as Treasurer on the board of Outdoor Mindset, a nonprofit that helps people with neurological challenges access the outdoors.
Lauren Webb
Director of Merchant Services
Lauren Webb is the Director of Merchant Services at Workstand, where she leads a team dedicated to helping independent bicycle retailers thrive through technical support, marketing, consulting, and more. With nearly 15 years of experience in digital marketing and e-commerce for small businesses, Lauren brings both strategic depth and hands-on expertise to her role. She holds a Master's degree in Integrated Media Communications and a Bachelor's degree spanning Advertising and Public Relations, Graphic Design, History, and English. Lauren got her start in the bike industry at Harvest Retail Marketing in Omaha and deepened her understanding of IBDs through part-time work at a local Trek store. Outside of work, she's busy with three kids, a dog named Rooster, and a well-loved old house in Bellevue, Nebraska.
