Commerce Software for Bike Shops

Your success is our only business

Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of five shops. Every subscription includes an optional point of sale at no extra cost. Leverage the power of our industry-leading data network to run a more efficient business and expand sales opportunities.



Fast and reliable cloud based software with an interactive product catalog that makes flexible shopping easy.



The industry’s best data and integrations network for accurate product details, pricing, and availability.



Customers and staff will appreciate the web based interface and ecommerce functionality.

Not just ecommerce. All commerce.

Workstand offers a variety of packages for the diverse needs of bike shops. Whether you aim to grow ecommerce sales with nationwide Google Ads, merchandise your local inventory to customers in your area, or streamline your operations with a modern point of sale - we have an option for you.

Software Packages


Get Started

Efficient in store operations powered by industry's largest data network.


  • Point of sale
  • Product catalog
  • Supplier integrations
  • Purchase orders
  • Inventory management
  • Work orders
  • Integrated payments
  • Buy Local Now listing

0.5% platform fee*


Get Started

Activate a modern ecommerce website selling in stock bikes

RETAIL package PLUS:

  • Ecommerce website
  • Show in stock bikes online
  • Third party POS integration
  • Google Shopping integration
  • Service appointments
  • Discount codes
  • Price Integrity monitoring
  • Accept online payments
  • Klarna financing

0.4% platform fee*


Get 50% Off

Show and sell full in store assortment and variations from suppliers

LITE package PLUS:

  • Shipping capability
  • Show all in stock products online
  • Show supplier variations online

0.4% platform fee*

Pro Plus package available for $999/mo with 0% platform fee.

*Platform fees calculated based on transactions processed through third party provider Stripe for in-store and online processing. Stripe base rates start at 2.7% + $0.05 per transaction in-store and 2.9% + $0.30 per transaction online. Qualifying merchants may be eligible to negotiate lower individual base rates with Stripe based on volume. Fee structure may vary for other processors.

Reasons to choose Workstand

All-in-one commerce software
Sell in your store backed by the power to sell online.

No maintenance product catalog
From bikes to small parts, every product is ready to order and sell.

Powerful supplier integrations
Connect with the best and largest bike industry network.

Flexible ways for customers to shop
Sell online and in-store for pickup or home delivery.

More informed customers
Customers use your local website to explore your products in detail.

Easily customize your website
Drag-and-drop tools let you express your brand. No coding skills required.

Manage inventory
Intuitive interface and ready-to-go product catalog for a smooth purchase order process.

Pricing integrations and controls
Current pricing from every supplier and automatic MAP compliance.

Effortless special orders
Quickly find the right product and drop ship to customers all from one system.

Drop ship from suppliers
Customers get orders faster with less cost and hassle for you.

Email marketing
Increase customer loyalty with automated post purchase emails.

Sales forecasts and inventory analytics
Maximize profit through better purchasing and inventory management.

Staff management
Plan staffing according to sales and traffic data to keep costs under control.

Fewer visits to B2B websites
Intuitive web interface with complete product, availability, and pricing information.

Consumer product reviews
Shared product reviews for your online store and Google search results.

Google Merchant Center
Promote your store and products with free and paid Google services.

Digital marketing
SEO, SEM, and digital marketing services to drive traffic and grow sales.

Discount codes
Provide customers with codes for your in-store and online promotions.

Automated sale tax
Taxes are automatically calculated and remittance is easy.

Integrated payment terminal
Accept major credit cards and digital wallets with a handheld touch, tap, or swipe device.

Transparent pricing
Easy-to-understand subscriptions and no hidden fees. Predictable credit card fees.

Cloud based and reliable
Fast page load speeds and reliable service from our distributed hosting network.

Support that knows your business
Get answers fast from bike shop people through email, phone, and chat.

One-on-one migration support
Rest assured that you will have friendly hands-on assistance with this important transition.

Enriches Our In-Store Experience

"We worked with SmartEtailing to develop a completely unique website that embodies Landry's brand and provides an online customer experience that supports and enriches our in-store experience. Updated inventory availability is as important online as it is in-store. Our product catalog makes the transition for customers seamless, no matter how they choose to shop with us."

Tom Henry

Tom Henry

Landry's Bicycles

Landry's Bicycles

Growing Our Multi-Channel Business

“We’ve been working for years to grow our multi-channel business. SmartEtailing is an essential partner because we’re able to outsource software development and content production costs. With our new responsive website we are confident that we can achieve our growth objectives.”

Ken Martin

Ken Martin

Mike's Bikes

Mike's Bikes

Amazing Results

“I get far better results (both gross dollars and return on investment) from my website than any other advertising medium. During our selling season, for every dollar ($1.00) we spent on our SmartEtailing website, we generated $108.70 of verifiable in-store sales. These are sales made to people that brought a printed coupon or product page from our website into the store. These website-driven sales accounted for 6.1% of our total sales volume. As amazing as these results are, I can only wonder how many more website-related sales we made to people that didn't bring in a printout.”

Kozy's Cyclery

Ron Kozy

Kozy's Cyclery

Kozy's Cyclery
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