Bike Shop Software

Software that comes pre-loaded with the bike industry.

Most platforms give you a blank canvas. Workstand gives you one that already knows every brand, every SKU, and which supplier has it in stock. That's not just a website — that's over 25 years of bike industry infrastructure, built for independent retailers.

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800+

Brands & Suppliers

Over 1,200

Bike Shops on Workstand

Day 1

Your Catalog is Ready

25+ Yrs

Built for Bike Retail

A new Workstand subscriber doesn't spend their first month importing products.
They spend it selling. The catalog is already there.

A website is the output.
The data is the product.

General website platforms are built for everyone. That means you spend weeks loading products, chasing down specs, manually entering pricing, and hoping your supplier connections actually work.

Workstand is built only for bike shops. Every product — from complete bikes to small parts — arrives with specs, manufacturer images, pricing, and real-time supplier availability, maintained automatically.

You're not starting from scratch. You're starting from ready.

What shows up on day one:

Complete cycling product catalog
All SKUs, specs, images, and categories.
Complete cycling product catalog
800+ live brand and supplier connections
Real-time pricing and availability from your actual distributors.
800+ live brand and supplier connections
MAP protection, enabled automatically
No manual rules to set.
MAP protection, enabled automatically
In-store & ecommerce on one system
In-store and online inventory stay in sync automatically.
In-store & ecommerce on one system
Platform Features

What's under the hood

Four things that no general-purpose website builder can replicate — because we've been at them since 1999.

1 million SKUs. Zero data entry.

Every product in the Workstand catalog arrives with full specs, manufacturer images, current pricing, and real-time supplier availability.* No imports. No spreadsheets. No chasing brand reps for images.

Supplier integrations that took decades to build.

Workstand connects to the industry's largest supplier network of over 800 brands — the most of any website provider. No workarounds, no manual syncing, no time wasted.

Buy Local Now, built in.

When a consumer searches for a product on a brand site like Park Tools, Saris, or Giant, Buy Local Now surfaces your shop as a local purchase option with live inventory.

Ship from your supplier. Sell like you had it in stock.

With Workstand Pro you can sell a product on your site, and ship it directly to the customer. All without ordering it yourself, stocking it, or touching the logistics.

Not just a website. It's your whole commerce operation.

Workstand isn't a website with plugins. Online storefront, product catalog, supplier connections, and marketing services are all in-house.

Online + In-Store Inventory Sync

What sells in-store is reflected online in real time. No double-entry, no discrepancies.
Online + In-Store Inventory Sync

Buy Online, Pick Up In Store

Without managing two separate systems or manual order routing.
Buy Online, Pick Up In Store

Enriched Data

Every item, every image, created and curated for your retail operation.
Enriched Data

Bike-Specific Marketing

Not just tools. Workstand has a team to help you grow.

Bike-Specific Marketing

Support from people who actually know bike shops.

Our team has real bike shop and industry experience. When you work with Workstand, you're not opening a ticket into a void — you're reaching people in the US who understand your entire business, not just your software.

Our remote workplace means you can reach us during your business hours, no matter your timezone.

Personalized onboarding from day one
Personalized onboarding from day one
Unlimited support via phone, email, and chat
Available on Workstand Pro
Unlimited support via phone, email, and chat
Training resources and a dedicated help center
Training resources and a dedicated help center
A team with real bike retail background
A team with real bike retail background
No per-seat login fees
No per-seat login fees

Pricing and packages aligned with the needs of bike retail.

All packages are month-to-month. A true partner doesn't lock you in to contracts. 

Standard With Ecommerce + $99/mo

Core

Get found online with your live in-stock bike catalog. Great for shops building their digital presence.

$99 $198 /mo
  • POS Sync
  • In-Store Bike Catalog
  • Limited Theme Access
  • Limited Support Access to Help Center & Video Library
  • Multi-Location
  • SMS Messaging
  • Drop Shipping
  • CC Processing 3.3% With Ecommerce Enabled
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MOST POPULAR

Plus

Deeper catalog, standard support, and the tools to compete seriously in your local market.

$299 $398 /mo
  • POS Sync
  • Expanded Catalog Adds in-stock parts & accessories to the bike catalog.
  • Expanded Theme Access
  • Email Support Response within 48 hours
  • Multi Location Add-on for $49/mo
  • SMS Messaging
  • Drop Shipping
  • CC Processing 3.3% With Ecommerce Enabled
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Pro

The full power of the Workstand platform. Built for high-volume and multi-location shops.

$659 $659 /mo
  • POS Sync
  • Full Catalog & Warehouse Items
  • Full Theme Access
  • Priority Support
  • Multi-Location Add-on for $49/mo
  • SMS Messaging
  • Drop Shipping
  • CC Processing 3.1%
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Plus a full suite of marketing and consulting services

Custom Web Design

Custom-built, brand-matched storefronts

Custom Web Design

Marketing & Maintenance

Ongoing content and campaign support

Marketing & Maintenance

Google Ads Management

Paid search managed by cycling-industry pros

Google Ads Management

Advisory Services

Strategic consulting for retail growth

Advisory Services

Ready to level up?

Join more than 1,200 independent bike shops in the U.S. and Canada that run on Workstand. See the full feature breakdown and find the plan that fits your shop.

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