For Brands & Suppliers

Your brand, inside the platform independent bike shops actually use.

Workstand is the commerce platform more than 1,200 independent bike shops run their business on — and your brand can be present at every point of sale, on every storefront, automatically.

Over 1,200

Bike Shops on Workstand

800+

Brands & Suppliers

27 Yrs

Built for Bike Retail

1 Connection

To Your Dealer Network

When a dealer joins Workstand, your products are already there.
That's the difference between middleware and infrastructure.

One Connection. Everywhere they sell.

Most supplier tools connect to a handful of distributor feeds and call it a network. What you actually get depends on retailers setting up a plugin, configuring feeds, and manually enabling your catalog.

Workstand is different. When your brand is integrated with Workstand, your products are native to the platform that retailers use to run their business every day — not an optional add-on they have to discover and activate.

Your catalog appears on dealer websites, in their POS, and in Google Shopping feeds for every Workstand subscriber who carries your brand.

Largest Dealer Network

Connect with over 1,200 trusted bike shops through Workstand’s comprehensive commerce solutions.
Largest Dealer Network

Seamless Integration

Our platform offers inventory, pricing, and drop-shipping capabilities, streamlining your connections with retailers and amplifying their sales potential.
Seamless Integration

Enhanced Visibility

Every item, every image, created and curated for your retail operation.
Enhanced Visibility
Platform Features

Everything you need to own the IBD channel.

Six services built to put your brand in front of dealers and their customers — with the infrastructure to back it up.

Product Catalog

Your full product line — specs, images, descriptions, and pricing — lives natively in the Workstand catalog. Dealers have accurate information at their fingertips for every customer interaction, in-store and online, with no manual data entry required on their end.

Supplier Sync

Share real-time warehouse inventory so dealers and consumers can access your products regardless of in-store stock. MSRP and promotional pricing flows automatically, keeping your channel aligned without constant manual updates or distributor coordination.

Supplier Fulfillment

Drop ship directly from your warehouse to consumers purchasing through any Workstand dealer website. Reduce friction for buyers, reduce logistics overhead for shops, and get more revenue from your existing fulfillment infrastructure — without adding operational complexity.

Price Integrity

MAP enforcement is built into the Workstand platform — not a third-party service dealers have to subscribe to separately. Your MSRP and MAP policies can be applied automatically across every dealer storefront and Google Shopping feed, protecting your brand and reducing policing overhead for your team.

Partner Pages

Distribute branded product launch and promotional content across hundreds of individual retailer websites simultaneously. One point of contact gets immediate reach across your entire dealer network — without coordinating with each shop individually. Consistent brand presentation at scale.

Buy Local Now™️

Put a "find it near you" experience directly on your brand website. Consumers see real-time local dealer inventory and get seamless links to shop-specific purchase pages. Convert your own site traffic into IBD sell-through — without giving up the customer relationship.

Simple to Start .
Built to Scale.

One.

Connect your catalog

We work with your team to integrate your product data feed — specs, images, pricing, and availability. Workstand standardizes and maintains it across the platform. No ongoing effort required from your side once the integration is live. This step is offered free of charge

Two.

Configure your services

Choose which Workstand services you want active: Supplier Sync, Drop Shipping, Partner Pages, Buy Local Now, Price Integrity. Each is optional and can be added or adjusted as your needs evolve.

Three.

Your brand reaches the network

From day one, your products are live across every Workstand dealer that carries your brand — on their storefronts, in their POS, and in Google Shopping. No activation required from individual dealers.

The IBD Channel Runs on Workstand

From day one, your products are live across every Workstand dealer that carries your brand — on their websites, in their POS, in their marketing tools, and in Google Shopping. All with no activation required from individual dealers.

Largest IBD Commerce Network

More independent bike dealers actively sell through Workstand than any other platform built for bike retail.
Largest IBD Commerce Network

Platform-level presence, not plugin-level

Your products are native to the platform dealers use daily — not something they have to enable or remember to update.
Platform-level presence, not plugin-level

27 years of IBD relationships

Workstand has been the commerce infrastructure of record for independent bike retail since 2001.
27 years of IBD relationships

Consumer discovery built in

Buy Local Now turns your brand website into a lead generator for your dealer network — without giving up your own customer relationships.
Consumer discovery built in

MAP protection that actually works

Price Integrity is inforced at the platform level across every connected storefront and Google Shopping feed. No policing required.
MAP protection that actually works

Transparent pricing, no feed charges

Connecting your catalog to the Workstand network doesn't cost you. You pay for the services you use.
Transparent pricing, no feed charges

Connect your brand to the IBD channel.

Schedule a free consultation to understand your options, get questions answered, and get transparent pricing for the services that make sense for your brand.

Retailer Features Contact Us