Workstand Advisory Services

Hands-on growth coaching for bicycle retailers.

Partner with a Key Accounts Advisor to align your website, POS, and marketing engine. We help you increase revenue, move inventory, and create a smoother customer experience without adding headcount.

Partner with us and enhance:

More qualified traffic and higher revenue per visitor. This is achieved by aligning the homepage, promo calendar, and catalog to proven sellers and directing Google Ads and email to those priorities. Expect tighter high-intent targeting, stronger product pages, and clearer offers that improve conversion online and in-store.

Clean POS data, refined pricing, and a tuned product mix means you’ll see faster turns and better gross profit dollars. Aging inventory gets an exit plan (bundles, markdown cadence, targeted campaigns) while winners are kept in stock and resupplied at the best rate. 

Make it easy for riders to find, buy, and pick up with accurate inventory, clear pricing, and simple buy-online-pickup-in-store. Consistent messaging and timely communication reduce friction from research to ride day. Happier customers = better reviews, and more repeat business.

POS Optimization

Clean inventory data, pricing, and categorization for reliable reporting and web sync. Streamline order processing and reduce costs with best‑practice workflows and optional on‑site support.

POS Optimization

Website Optimization

Align your homepage and templates to support sales priorities. Improve UX and merchandising to lift conversion and average order value.
Website Optimization

Vendor Audit

Review supplier sync, fulfillment, and program terms to expand product reach. Unlock available incentives and benefits to support growth.
Vendor Audit

Digital Advertising

Build targeted Google Ads campaigns* tied to business goals. Monitor and optimize continuously to improve ROAS with clear weekly and monthly reporting.
*Requires additional ad budget
Digital Advertising

Marketing Planning

Create a flexible marketing and email calendar with standardized templates. Coach staff to execute consistently with actionable performance insights.
Marketing Planning

WorkstandIQ Integration

Set up segmented, data‑driven automations in Workstand IQ* to drive repeat sales. Track performance across key customer segments.
*Additional subscription
WorkstandIQ Integration

Meet your Key Accounts Advisor

David M 02

David Martinez

David Martinez is Workstand’s Key Accounts Advisor with 20+ years in bicycle retail. He served as VP of Operations for a multi-location retailer, then at Trek as Southern California District Manager and Inventory Planner. He partners with retailers to optimize operations to drive growth.

Related Content:

Don’t Just Survive Winter, Win it!
Websites

Don’t Just Survive Winter, Win it!

Dec 9, 2025 4:25:05 PM 3 min read
Anatomy of a High-Converting Website
Websites

Anatomy of a High-Converting Website

Oct 31, 2025 3:26:56 PM 3 min read
Healthy Buying = Happy Selling
Bicycle Retail Insights

Healthy Buying = Happy Selling

Sep 30, 2025 9:05:50 AM 2 min read