Add an Email Sign-Up Form to Your Site

Learn to properly install an email opt-in form to grow your customer base.

Introduction

MailChimp

Constant Contact

Introduction

Reach a bigger audience by utilizing email marketing. Installing an email opt-in form on your homepage helps you easily collect addresses for marketing and advertising purposes. This keeps your customers apprised of your incoming products and upcoming sales.

In this article, we cover two of the most popular email services, and how to properly install their opt-in forms on your site.

MailChimp

Start by creating your form on MailChimp. Depending on your needs, you can choose to implement a Pop-Up Signup Form or an Embedded Form. Once you've made your choice, follow these steps:

• Generate the code for your form (Pop-Up or Embedded) and copy it to your clipboard.

• If you're using a Pop-Up Signup Form:

  • Go to your Workstand Admin and navigate to Settings > Marketing > Custom Tags.

  • Click the green Plus sign to expand 'Advanced Settings.'

  • Paste the generated script into the "Additional Header Tags" text box. Be sure to place it at the end of the existing code to avoid any disruptions.

• If you're using an Embedded Form:

  • Navigate to your home page editor in Workstand Admin by going to Website > Home Page.

  • Add an HTML block to your home page and position it where you want the form to display.

  • Give the block a title, such as "Email Signup," to keep things organized.

  • Open the HTML/Text Input tab and paste in your embed code.

  • Save your changes. If you want the form on other pages, repeat this process where needed.

• Save your changes in the Workstand Admin.

• Publish your updates to make your form live on your site.

Constant Contact

• Create the form on Constant Contact by following their instructions.
  • It is recommended that you create an Inline form, not a Pop-Up.
  • Make your form as simple as possible, requesting only necessary information, such as name and email address.
• Activate the form and generate your universal code as well as the form-specific code.
• Copy your universal code and go to Settings > Marketing > Custom Tags.
  • Click into Advanced Settings.
  • Paste the code into the box labeled "Place Script Just Inside Closing Body Tag."
  • Save Changes.
• Copy the Inline Code and go to Website > Home Page.
  • Drag an HTML block onto your page wherever you would like the form to be.
  • Click Create and give the block a name like Email Signup.
  • Click on the HTML/Text Input tab and paste your Inline Code.
  • Apply Changes, then Save Changes on the page.