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Website Tune-Up Checklist

For Busy Merchants Who Want to Keep Store Profits High

You don’t need a full redesign to make your site work harder for you. This checklist highlights high-impact updates that can be done in short bursts, even if you only have a few minutes at a time.

Keep Your Homepage Fresh

  • Your homepage is your storefront; make sure it reflects what’s happening right now.
    • Update featured products or collections (seasonal, on-sale, or bestsellers).
    • Add a content block/homepage graphic for current promotions or special events.
    • Replace any outdated images or “out of season” content.
    • Check that all links work and go to the correct pages.

Tip: A homepage refresh, best practice is once a month, but at least once per season, keeps customers confident your store is active and trustworthy. 

Ensure Catalog Is Up to Date

  • POS Sync is how your POS and Website communicate. Why is this important? Without confirming mappings, your customer may order a bike and be sent a bell. Maintaining your pending mappings helps maintain your shop's integrity! This should be completed often, at a minimum, once a month! For more information on weekly maintenance, click here. 
    • Confirm that every product sold online is correctly mapped to the same item in your POS.
    • Check that online orders are updating inventory counts in real time.
    • Review your pending mapping list regularly to avoid errors and overselling.
    • Test a few products to ensure purchases register correctly in your POS.
    • Review brands and products that are not in our Library/Catalog. Ensuring prices are up-to-date.

Tip: This step keeps your data accurate and prevents stock issues that frustrate customers. Need help? The Workstand team can complete pending mappings for you. If this process feels overwhelming, let us know. We can handle the setup to ensure everything syncs smoothly.

Strengthen SEO (Search Engine Optimization)

  • Help shoppers find you online with small but powerful improvements.
    • Add unique meta titles and descriptions for each page.
    • Add alt text to all images (describe what’s in the picture), so your site is ADA compliant.
    • Submit your site to Google Search Console, and set up Google Shopping.
    • If you are active on Facebook or Instagram, then use your site links EVERYWHERE, you want to bring your customers to your site & to checkout.

Tip: Think like your customers, what words would you type into Google to find your own products or services?

Communicate Clearly With Customers

  • A trustworthy store is one that keeps customers informed.
    • Review and update your About, Contact, and FAQ pages.
    • Make sure your shipping, returns, and policies are easy to find.
    • Post any holiday hours or closures on all social media with a link to the homepage.
    • Ensure Homepage is updated with sales, closures, and exciting announcements.
    • Add an email sign-up or “special offers” pop-up and once you have the email addresses, USE them! Signing up for email marketing keeps customers coming back.

Tip: The easier it is to contact you, the more likely customers are to buy.

Check Mobile Friendliness

  • Your template and theme are responsive on computer and phone devices. Use our built-in tools to give a flawless finish across all devices. 
    • Be creative and mindful, preview all pages before publishing.
    • Are images properly sized and text easy to read?

Tip: More than half of shoppers browse on their phones.

Track What’s Working

  • You can’t improve what you don’t measure.
    • Connect your store to Google Analytics.
    • Check which products and pages get the most visits and feature them!
    • Monitor search keywords used on your site.

Tip: Small, consistent tweaks based on data always outperform big, one-time overhauls.

Ask for Help When You Need It

  • If you’re not sure where to start, that’s okay!
    • Reach out to us at support@workstand.com.
    • Ask us about extra services we offer to help boost productivity and sales.
    • Schedule a short site review call, it can save hours later.

Even 15 Minutes a Week Makes a Difference

  • You don’t need to do everything at once.

  • Pick two or three items from this list each week by the end of the month, and you’ll have a stronger, more profitable site.

Disclaimer

  • This checklist is designed for our DIY merchants who prefer to manage their own site updates.
  • Remember, you’re not on your own.
  • The Workstand team is here to help with these items and much more, including completing your pending mappings, you just have to let us know.