Ryan Atkinson

President + Co-Owner

Ryan has spent 30 years in and around successful local bike shops. The first decade of his career took him from turning wrenches at the local bike shop to launching new products for Trek Bicycles. He and his wife Corey then founded Harvest Retail Marketing, the premier marketing agency for bicycle retailers.

Ryan joined Workstand as a co-owner in 2016, and together with a talented team, modernized the company's software and marketing solutions. In addition to his hands-on partnerships with many of the nation's top bicycle dealers, his involvement with industry leaders through PeopleForBikes informs his understanding of the opportunities and challenges of the IBD channel. Ryan's market insights can be found on NBDA podcasts and webinars, in the pages of Bicycle Retailer and Industry News, as a speaker at industry events, or through his frequent postings on LinkedIn.

Away from work, Ryan rides his bike almost every day. He's the neighborhood "bike guy" and regularly repairs flat tires and bent derailleurs for anyone who knocks on his door.


David Wert

General Manager

David is proud to help independent retailers operate and grow successful businesses with effective technology. Before joining Workstand, David spent more than twelve years as an independent bike shop owner, cultivating a deep understanding of what it takes to succeed in the industry. Prior to that, he worked with brick and mortar businesses as a retail store designer and merchandising consultant.

David holds a B.S. in business marketing from Northern Michigan University and an M.B.A in business administration and management from Indiana Wesleyan University. When he's not at work, David can usually be found exploring new trails on his mountain bike or dirt bike. When winter comes, his active pursuits shift to hockey and the occasional fat bike adventure.


Lauren Webb

Agency Director

Lauren is passionate about helping local bike shops be successful. She began her bike shop marketing career in 2012 after earning her master's degree in Integrated Media Communications from the University of Nebraska. Lauren leads a team of marketing professionals who help retailers and suppliers meet their goals through creative ideas, sound strategies, and effective communication. She and her team are always innovating with new marketing tactics and strategies to serve clients.

Lauren loves to see new cyclists enjoying their bikes and getting involved with the cycling community. She spent several years traveling around the Midwest to support her husband’s bike racing adventures. Outside of work, Lauren loves to spend time with her family outdoors.

Lauren Webb

Paul Ribich

Client Services Director

Paul and his team recognize the unique needs of independent retailers and seek to find the best solutions for each store. Paul is passionate about helping retailers get the most from their software investment and brings a depth of experience to help Workstand’s clients navigate the world of omnichannel retailing.

Paul received his B.A. in communication from the University of Wisconsin–Milwaukee while working at a local ski shop. After spending 13 years in the financial services industry, he returned to his roots working at Action Village, Team Cyclist, and Speed Goat Bicycles before joining Workstand in 2011. He is happiest when surrounded by snow and mountains.


Dave Beck

Director of Development

Dave enjoys working with a team that strives to solve highly unique and complex problems facing independent bike shops through intuitive and intelligent software design. By starting in the industry picking and packing products at a major bicycle distribution center, he understands the value of hard work and tight collaboration between teams. Dave is devoted to tackling the hard problems first, finding the most efficient solutions, and making bike industry-specific software that is both powerful and easy to use.

Dave holds a B.S. in biology from the University of Minnesota-Duluth and has since learned how effective it is to apply natural system design to the digital world. In addition to his degree, he also holds a Certificate in Fullstack Software Development from Prime Digital Academy. While away from the code, you’ll find Dave playing guitar in a variety of punk and metal bands, as well as spending time gardening with his family.

Screen Shot 2023-04-12 at 2.25.57 PM

Barbara Wiesner

Client Success Manager

Barbara is one of the best-known personalities in the bike business because she has been a friendly, knowledgeable, and trusted resource for so many shops. With more than a decade of experience at Workstand, and two years at a Trek concept store, Barbara is proficient with Workstand’s toolset and she understands the unique challenges facing independent bike dealers. She has the depth of knowledge to help IBDs succeed.

A long-time roadie, Barbara currently spends much of her time on dusty gravel roads. She is a devoted grandmother and enjoys cross-country skiing, even though Kansas winters don’t afford much opportunity for Nordic adventures.


Jeff Stutsman

Director of Operations

Jeff strongly believes in the value of independent bike shops and is committed to helping them succeed. With extensive experience in bicycle and outdoor retail sales, service, and management, he understands the challenges and dedication of small business owners and staff. Jeff is committed to continuous improvement, efficient and collaborative project management, and equity in the workplace and the outdoor industry as a whole.

Prior to his career in the bicycling industry, Jeff spent 10 years in commercial construction project management, supervising complex residential and industrial projects. When he’s not immersed in spreadsheets or working with a dedicated team to foster a successful environment for Workstand and our partners, Jeff can be found outside exploring the trails and waterways of the Southwest.

5142D2D7-241F-46E5-B70B-FEE61AD70264-17888-0000036604B42234 (1)-1

Alex Slocum

Product Manager

Alex brings a deep understanding of bikes, shop operations, and technology to his role in leading software initiatives at Workstand. After graduating with a degree in engineering, he set off on a unique path of entrepreneurship in the IBD channel. A trained software developer, his early ventures were in helping bike shops with ecommerce solutions, before he joined the team that built an industry-leading business intelligence software for bike shops called WorkstandIQ (formerly Retail Toolkit).

Alex applies his experience to align the business and technology sides of the company to meet complex strategic objectives. He leads a team of business analysts and UI/UX experts to translate the needs of clients into high-functioning software.

Outside of work, Alex is an avid bike rider, who is fundamentally still a BMX kid at heart. He’s got an endless list of esoteric hobbies including everything from sewing to racing cars.

Headshot (1)