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Cycling Product Catalog
Share your catalog content with Workstand to engage the industry’s largest and highest quality network of bike shops. Our Catalog content powers IBD websites in every region so consumers can engage with your products anywhere. Content makes it easy for retailers using our platform to do business with you.
Integrate your catalog for free
We offer flexible ways to share and update your data. Our data enrichment team will prepare applicable products for ecommerce websites ensuring brand consistency and optimized for product discovery.
With Workstand
Retailers sell more in-store & online
Benefits of sharing your catalog with Workstand:
Consumers research online before in store and online purchases. When bike shops have catalog data for your brand then your product is more accessible for consumers to browse and buy. The selling potential of bike shops grows.
Search Visibility
Workstand structures product data to appear in search engines and LLM/AI overviews. Every website can connect to Google Local Shopping at no extra charge, and easily upgrade to paid advertising to attract more shoppers.
Local Marketing
By sharing your product data, you empower bike shops to tailor their marketing efforts and connect cyclists directly with the appropriate product from your brand. Local marketing compliments your national strategy.
Accurate Information
Bike shops displaying accurate and consistent product data maintains your brand's integrity. Ensure that customers receive reliable information about your products, fostering trust in your brand.
Consumer Experience
You can reduce the amount of online searching a customer needs to do in order to find complete information. The fast in store checkout process makes convenient shopping at their local bike shop.