Paid Ad Management

Ads for riders, wherever they're looking.

Some riders are searching Google for a new bike or a tune-up. Others are scrolling Facebook and Instagram between rides. Our paid media team builds and manages campaigns that reach both, and reports back each month on what your budget brought in.

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Searching and scrolling.

Search ads reach people who have already told Google what they want, whether that's a road bike in their size or a shop open on Sunday. Social ads on Facebook and Instagram reach riders in your area before they start looking, with the bikes, gear, and service offers you want them to see. Our team builds both around the brands you carry and the area your customers drive from, and tracks every campaign back to clicks, calls, and sales so you can see where the money goes.

Services in this group

Paid Ad Management:

Your Google, YouTube, and Meta campaigns are managed by the same paid media team, so budgets and messaging stay coordinated across every platform your customers use.

Google Ads

Search, Shopping, and local product ads that show up when riders in your area are looking for what you sell. From $125/mo plus 10% of ad spend.

Google Ads

Meta Ads

Facebook and Instagram ads that put your products and promotions in front of riders in your market, including boosts for your best posts. $250/mo plus 10% of ad spend.

Meta Ads

YouTube Ads

Video campaigns that reach local riders on the platform where they already watch cycling content. Managed service.

YouTube Ads
"The team had our new website and web store up and running in five days! Since then we’ve been serving our community with online sales and have kept the cash flow rolling. We see how this will be a permanent fixture for our business. Best service you can imagine!"
Lester Binegar
University Bicycles
"The Workstand platform integrates beautifully with what we do in store complimenting the brick and mortar way of doing things that we all love. They have great advice on how to transition into the world of ecommerce."
Chris Cousineau
Sweet Pete’s Bike Shop
"We have seen significant sales growth. We grew by 145% in online sales. Since we dedicated someone full time to the website we have grown 400% compared to the same 3 month period of the previous year."
Deanna Dolce
Wheel Sport Bicycles
"Buy Local Now brings sales. We sold a $300 pair of shoes the other day with Buy Local Now. I don't think we could have got the sale without it."
Jeanette Thorpe
Bike World
"We get more orders every week with Supplier Sync. Just today we got an order for an item we didn’t have in the store yet was available from our 'warehouse' suppliers."
Charlie McCorkell
Bicycle Habitat
“Our Workstand website helps expedite the sales process in our store. Our customers know what they want when they walk in to see us and that greatly reduces the time needed by our sales staff.”
Melinda Bickel
Bickel's Cycling & Fitness
"The more services we started using, the better things started going for our website. We started with just the website, then took the next step, and it's all working. In our first full year of ownership we grew website sales more than 300% over the prior year, and this year we're on pace to more than double that again."
Junaid Khan
Bicycle Chain

Let's put your ad budget to work.

Tell us what you sell, where your customers come from, and what you'd like to spend. We'll recommend the platforms and starting budget most likely to pay off for your shop.

Questions shop owners ask us:

Do I have to be a Workstand website customer to use your ad services?

No. Google, YouTube, and Meta ad management is available to any independent bike shop. A Workstand website makes product feed setup simpler because your catalog is already structured for it.

Which platform should I start with?

Google Ads is the usual starting point, since it reaches people while they're searching. Meta Ads are a strong second channel for reaching riders who aren't searching yet, especially for apparel, accessories, and e-bikes. YouTube Ads fit best alongside a specific push, like an e-bike launch or a demo day. Your consultation will recommend where to start based on your budget and market.

How much should I plan to spend on ads?

Budgets depend on your market and goals. During your consultation, our team reviews your area and recommends a starting budget before anything launches.

How is the 10% of ad spend calculated?

It's 10% of what you spend directly with Google or Meta. For example, if you spend $1,000 with Meta in a month, you'd pay Workstand $350 that month ($250 plus $100), and Meta bills you the $1,000 directly.

Can my ads show the products I have in stock?

Yes. A one-time product feed setup connects your catalog to Google or Meta, so ads can show your products with current prices. On Meta, the same setup adds shopping to your Facebook and Instagram profiles. The Meta Feed & Shop Setup is $500 one-time.

What if I want to boost a social media post?

Boosting a post is a paid ad, so if you're on one of our Social Media Posting packages, any boosted or promoted post runs through Meta Ads Management.

How do I get started?

Book a free consultation. We will look at your shop, talk through your goals, and recommend the service or plan that fits.