Email Marketing & Automations

Your best customers are already on your list.

The people who have bought from your shop are the ones most likely to buy again. Our team writes, designs, and sends the campaigns and automated messages that turn a first purchase into a service visit, a second bike, or a season of accessories.

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One less thing to keep up with.

An email list is one of the most valuable things a shop owns, and keeping up with it is hard when the season gets busy. Our team takes it on for you. Your emails are built around the brands you carry, the events on your calendar, and the service reminders that bring riders back through the door.

Services in this group

Email Marketing & Automations:

Your campaigns and your automations are planned by the same team, so every email a customer receives sounds like it came from the same shop.

Email Marketing

Regular campaigns that promote categories, announce sales and events, and keep your shop in mind, written and designed by our team on a schedule that fits your season. Managed service.

Email Marketing

Email Automations

Pre-built email tracks that send on their own when a customer makes a purchase, reaches a service milestone, or hasn't visited in a while. Packages from $49/mo.

Email Automations
"The team had our new website and web store up and running in five days! Since then we’ve been serving our community with online sales and have kept the cash flow rolling. We see how this will be a permanent fixture for our business. Best service you can imagine!"
Lester Binegar
University Bicycles
"The Workstand platform integrates beautifully with what we do in store complimenting the brick and mortar way of doing things that we all love. They have great advice on how to transition into the world of ecommerce."
Chris Cousineau
Sweet Pete’s Bike Shop
"We have seen significant sales growth. We grew by 145% in online sales. Since we dedicated someone full time to the website we have grown 400% compared to the same 3 month period of the previous year."
Deanna Dolce
Wheel Sport Bicycles
"Buy Local Now brings sales. We sold a $300 pair of shoes the other day with Buy Local Now. I don't think we could have got the sale without it."
Jeanette Thorpe
Bike World
"We get more orders every week with Supplier Sync. Just today we got an order for an item we didn’t have in the store yet was available from our 'warehouse' suppliers."
Charlie McCorkell
Bicycle Habitat
“Our Workstand website helps expedite the sales process in our store. Our customers know what they want when they walk in to see us and that greatly reduces the time needed by our sales staff.”
Melinda Bickel
Bickel's Cycling & Fitness
"The more services we started using, the better things started going for our website. We started with just the website, then took the next step, and it's all working. In our first full year of ownership we grew website sales more than 300% over the prior year, and this year we're on pace to more than double that again."
Junaid Khan
Bicycle Chain

Let's put your list to work.

Tell us about your list, what you sell, and how often you'd like to hear from your customers. We'll recommend the mix of campaigns and automations that fits your shop.

Questions shop owners ask us:

Do I have to be a Workstand website customer to use your email services?

Email Automations connect to your Workstand website and online orders, so they work best on our platform. Email Marketing campaigns are available to any independent bike shop.

What's the difference between email marketing and email automations?

Campaigns are emails sent to your list around a specific moment, like a season kickoff, a sale, or a new brand arriving in the shop. Automations send on their own in response to something a customer did, such as a thank-you after a purchase followed by a service reminder a few months later. If you'd like to start with one, automations are a good first step because they keep running once they're built.

How often will you send email for my shop?

Your campaign schedule is set with you based on your season and your promotions. Automations send whenever a customer triggers one.

Can I review emails before they go out?

Yes. You approve the calendar and the drafts before anything sends.

What kinds of automations are available?

The most common are post-purchase thank-you emails, service reminders, and win-back messages for customers who haven't visited in a while. Your consultation will cover which ones fit your shop.

How do I get started?

Book a free consultation. We will look at your shop, talk through your goals, and recommend the service or plan that fits.