Website & Content

A website that works as hard as your shop.

Your website is the first "shop" most of your customers discover. Our design, content, and SEO team makes sure that first impression looks like the shop you actually run, and that the right riders find it when they search.

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Make it yours.

A Workstand website already comes pre-loaded with the bike industry: your suppliers, your catalog, and the tools you need to sell. This group of services is what makes it yours. We handle the custom design work, the graphics, the search optimization, and the seasonal content that turns a functioning website into a shop you would put your name on.

Services in this group

Website & Content:

Every service below is built by the same in-house team of designers, writers, and SEO specialists, so your site, your graphics, and your content all look and sound like one shop.

Custom Website Design

A fully custom storefront designed around your brand and built for bike retail by our team. Pricing by quote.

Custom Website Design

Graphic Design

Designers on call for whatever you need, from a sale banner to in-store signage to a rebrand. Custom projects.

Graphic Design

Search Engine Optimization

On-site SEO that helps local riders find your shop when they search for what you sell. Included in the Marketing subscription or available on its own.

Search Engine Optimization

Premium Content Packages

Ready-to-run campaigns with a landing page, homepage graphic, and matching email and social content, tied to the brands you carry. From $400 per package.

Premium Content Packages
"The team had our new website and web store up and running in five days! Since then we’ve been serving our community with online sales and have kept the cash flow rolling. We see how this will be a permanent fixture for our business. Best service you can imagine!"
Lester Binegar
University Bicycles
"The Workstand platform integrates beautifully with what we do in store complimenting the brick and mortar way of doing things that we all love. They have great advice on how to transition into the world of ecommerce."
Chris Cousineau
Sweet Pete’s Bike Shop
"We have seen significant sales growth. We grew by 145% in online sales. Since we dedicated someone full time to the website we have grown 400% compared to the same 3 month period of the previous year."
Deanna Dolce
Wheel Sport Bicycles
"Buy Local Now brings sales. We sold a $300 pair of shoes the other day with Buy Local Now. I don't think we could have got the sale without it."
Jeanette Thorpe
Bike World
"We get more orders every week with Supplier Sync. Just today we got an order for an item we didn’t have in the store yet was available from our 'warehouse' suppliers."
Charlie McCorkell
Bicycle Habitat
“Our Workstand website helps expedite the sales process in our store. Our customers know what they want when they walk in to see us and that greatly reduces the time needed by our sales staff.”
Melinda Bickel
Bickel's Cycling & Fitness
"The more services we started using, the better things started going for our website. We started with just the website, then took the next step, and it's all working. In our first full year of ownership we grew website sales more than 300% over the prior year, and this year we're on pace to more than double that again."
Junaid Khan
Bicycle Chain

Let's make your site look like your shop.

Tell us what your website looks like today, what you want more of, and what your brand should feel like. We will recommend the design, content, or SEO work that gets you there.

Questions shop owners ask us:

Do I have to be a Workstand website customer to use your marketing services?

No. Custom Website Design and Premium Content Packages are built for Workstand sites. Graphic Design and SEO can support any shop, though the results are strongest on our platform.

How long does a custom design take?

Most custom design projects run six to ten weeks from kickoff to launch, depending on scope. A consultation will give you a real timeline.

What is included in a premium content package?

Each package includes a landing page, a matching homepage graphic, and coordinated email and social content, all built around a specific brand or seasonal moment. We install it on your site for you.

Will SEO work if I only run it for a few months?

SEO is a compounding effort, so a few months will show early wins but the biggest gains come from ongoing work. Most shops see meaningful movement in three to six months.

How do I get started?

Book a free consultation. We will look at your shop, talk through your goals, and recommend the service or plan that fits.