Show up in more Google searches

Connect your inventory with Google through Workstand

Free Google product listings

Have you ever wondered why bikes that REI advertises on Google have the little “In Store” bubble next to them? That’s Google’s local inventory feed at work - and you can do that. Visit our Help Center to learn how.


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Searches for Shopping "near me" have grown 300%


Product catalog

Our industry leading product catalog and ultra-fast SEO optimized product pages are structured to help you win your market and compete with nationwide sellers.


Connected inventory

Workstand is optimized for Google to transform your inventory automatically into a marketing tool attracting shoppers and growing your sales.


Google feed

Google makes it easy to create a local products inventory feed for free local product listings. Workstand and Google don’t charge additional fees to list your products.

Getting started is easy

Follow the steps in our Help Center for your free listings to appear in the Google Shopping tab. The Google local listing feed is included in every Workstand ecommerce package.

Gain a powerful marketing tool

  • Attract local customers to your brick and mortar store
  • Show customers what’s available in your store
  • Get in front of new customers faster
  • Helpful “In store” icon appears on your shopping listings
  • Automatically list products on Google Shopping, Business Profile, and Maps

Digital marketing made easy 

If you want a faster and easier path to results, our Search Engine Marketing team can set up your Google local inventory feed for a small one-time fee. Subscribe to our Google Ads management service to appear on page one of search results. Our team delivers sales that more than offset the costs of having professionals manage your ads for you.